Lahore – Pakistan’s leading tyre manufacturer, Service Industries Ltd., and Chinese giant, Chaoyang Long March Tyre Co. Ltd., signed a Joint Venture Agreement to manufacture steel belted truck and bus radial tyres in Pakistan.
Chaoyang Long March Tyre Co. Ltd. was established in January 2003, after purchasing the original Liaoning Tyre Group Co. Ltd. which was established in 1966, with all-steel radial tire production lines. After a period of immense success and growth, they currently export their products to over 70 countries.

Service Industries Limited was established in 1961, and is Pakistan’s leading footwear and tyre company. Servis is a market leader in bicycle, motorcycle and three wheelers. Most recently Servis has entered the tractor tyre market. The company is Pakistan’s leading exporter of footwear and tyres.

Under the agreement, Service Industries Limited will own 51% and Chaoyang Long March Tyre Co Ltd will own 49% of the newly formed company, Service Long March Tyres Pvt. Limited.

Phase 1 of the $250 m project will begin with a $100m investment In SITE Sindh. Land for the project has been purchased and design of the plant has been initiated.

Arif Saeed, CEO of Service Industries Limited said “We have 50 years of experience in the tyre industry, and have most recognized brand and largest distribution network in the country. In Long March we have found a top notch partner, with leading technology and a vision similar to ours. Together, we will complement each other and intend a world class company.”

Mr Li Qingwen, Chairman, Chaoyang Long March Tyre Co Ltd while speaking at the JV signing ceremony said “Long March is a global brand. For our expansion we looked at many countries and decided that Pakistan offered the best opportunity with a sizeable domestic market, investor friendly policies and a good, skilled workforce. I am very excited to be working with Service Industries Limited as our local partner. Their experience and the 3,000 skilled workers they have will be a huge asset for the JV company. We look forward to exporting tyres around the world from our new factory.”

The signing ceremony was witnessed by Mr. Abdul Razak Dawood, Advisor Commerce, Industries, Textile and Investment, Mr Zubair Gilani, Chaimran BOI, members of the business community and media.